Rachel Romero

About Rachel Romero

I build cult-followed brands and sell out live events.Fractional CMO available for creator-led, entertainment, gaming, IP, and experiential companies.Former SVP of Marketing at Critical Role (founding exec, 7+ years). In that time, I led design, events, consumer product marketing, community, and content marketing. I also led and developed the record-breaking Kickstarter for “The Legend of Vox Machina,” raising $11.3M as the top animation/film project on the platform.Strategy → GTM →Lifecycle → Community. I’m an operator with taste. I design simple, durable frameworks that teams can actually run. Grounded in data, delivered with story, and measured with discipline. There are no hacks built on the back of trends here. I believe in a strong product, tight ops, and clean attribution. …and, yes, I’ll ask about KPIs more than you’d like.I used to design buildings and now I architect growth. I turn fandom into revenue and audiences into lines out the door. If you’re shipping something people will obsess over or staging experiences worth waiting in line for, I’d love to talk to you. As a leader, I’ve also scripted and co-produced marketing and event courses (which you can find on LinkedIn), and I currently mentor some incredible women and non-binary creatives of color. I believe deeply that the ladder up shouldn’t ever be a rope.Currently jamming as Fractional CMO / consultant on a few unannounced projects:→ Gen Z x AI x experience tech (B2C)→ Immersive hospitality in the heart of the South (B2C)→ Immersive experience with a ton of soul in the Bay area (B2C)→ Creator-led CPG (B2C)→ Creator-focused financial (B2B)→ IP fandom content & business development (B2C)→ AIO service (B2B)If you\'d like to add yours to the roster, shoot me a note and we\'ll make some magic!

Experience

1. Fractional CMO

   Starlings

   Oct 2025 — Present · San Francisco, CA, US

Education

• Regis University

  BS, Marketing

  2011 — 2015

• Metropolitan State University of Denver

  Undergrad, Business

  2008 — 2011

Skills

• Advertising
• Creative Writing
• Strategy
• Social Networking
• Social Media Marketing
• Adobe Creative Suite
• Blogging
• Online Advertising
• Leadership
• Wordpress
• Content Management
• Web Analytics
• Integrated Marketing
• New Media
• Video
• Marketing
• Social Media
• Email Marketing
• Digital Strategy
• Web Content
• Management
• SEO
• Search Engine Optimization (SEO)
• Google Analytics
• Public Relations
• Copywriting
• Online Marketing
• Content Development
• Press Releases
• Digital Media
• Content Strategy
• Digital Marketing
• Marketing Strategy
• Project Management
• Youtube
• Entertainment
• Facebook