Rachel Rich
Transformational Leader | Marketing & Sales Strategist | B2B | B2C | Speaker | Digital & Technology Strategist
- Role
- Senior Director at Northwestern Mutual
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Rachel Rich
Senior leader with a strong portfolio of measurable successes that consistently has driven return on investment. With over 20+ years of marketing, sales and technology experience I bring heightened performance to organizations through sound strategic mobilization of teams, programs and technologies. Through an open and transformational style, I\'ve been honored to have built and led a number of high-performing teams. I motivate others to do more than originally thought possible and set challenging expectations that strive to achieve high performance. Specialties: B2B and B2C Direct Marketing, Relationship & Loyalty Marketing, Event Marketing, Digital Marketing, Channel Marketing, Research, E-mail Marketing, Channel & Sales Development, Budget Management, Web Development, Social Media, Vendor Management, Strategic Planning, Sales Enablement, Marketing Strategy and Program Development, Life-cycle Management, Asset Strategy and Integration, Managerial Leadership, public relations, data analysis, acquisition and life-cycle program management.
Experience
Senior Director
May 2025 — Present · Milwaukee, WI, US
I oversee the team responsible for thinking comprehensively about how Northwestern Mutual advisors engage with their clients and deliver those commitments across a modern and secure digital workplace.
Education
University of Wisconsin-Whitewater
Bachelor's degree, College of Business and Economics
1997 — 2000
Lubar College of Business
BA, Business Administration
2001 — 2003
Skills
- Strategy
- Interpersonal Communication Abilities
- Product Management
- Social Media
- Business Process Improvement
- Email Marketing
- Mobile Marketing
- Budgeting
- Sales
- Project Planning
- Budgets
- Direct Mail
- Management
- Team Building
- Event Planning
- Multi-Channel Marketing
- Strategic Planning
- Leadership
- Direct Marketing
- Integrated Marketing
- Marketing
- Public Relations
- Writing
- Online Marketing
- Process Improvement
- Communication
- Brand Management
- Advertising
- Marketing Strategy
- Digital Marketing
- Marketing Communications
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