Rachel Repp
Marketing Manager at ECU Health
- Role
- Marketing Manager at ECU Health
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Rachel Repp
I have 10+ years of experience working in both B2B and B2C marketing in the auto, ad tech, healthcare, and sports industries. My expertise includes strategy development, campaign execution, brand awareness, lead generation, data analysis, content writing, website optimization, social media, and event management.In my free time, I enjoy traveling, watching sports, running, weightlifting, biking and spending time in nature.
Experience
Marketing Manager
Nov 2020 — Present · Greenville, NC, US
Work with internal stakeholders to complete discovery on projects to understand their needs and develop strategic marketing plans that support them in achieving their goals. •Execute marketing plans that include the following tactics: paid search ads, display ads, organic and paid social media, email marketing, webpages, billboards, radio ads, video ads, print ads, handouts, signs, letters, direct mail, press releases, and internal communications. •Report on and analyze the outcomes of marketing plans and campaigns. Make recommendations based on learnings and continuously optimize to improve results. •Manage marketing for ortho and neuro service lines, MyChart, COVID-19 testing and vaccines, and many other ad-hoc projects. •Manage sponsorship with ECU Athletics including branded asset development and coordination of game day sponsor activities. •Collaborate with multiple departments including internal communications, PR, multimedia, IS, legal, risk, operations, executive leadership, vendors and agencies to execute marketing initiatives. •Supported a full rebrand from Vidant Health to ECU Health including brand campaign development, patient communications and collateral updates.
Education
Michigan State University
Bachelor's Degree, Marketing
2010 — 2014
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