Rachel Pruitt

About Rachel Pruitt

I’m a board-facing marketing and digital transformation leader with a proven track record of helping PE-backed and growth-driven companies accelerate measurable business outcomes — revenue growth, demand generation, pipeline performance, and market trust. As Director of Marketing for a $300M+-$750M PE-backed enterprise, I led a multi-year marketing transformation that delivered: increase in web traffic 180% lift in conversion rates Significant revenue growth aligned to board and executive value creation goals I helped position the company to successfully scale to $750M+, building the enterprise marketing foundation that supported its PE-backed rollup strategy. My leadership focus is on building marketing organizations that drive real business value at scale: Demand Generation & Pipeline Marketing SEO/SEM Growth & Revenue Marketing Brand Authority Aligned to Revenue Martech Enablement (Salesforce, HubSpot, GA4) — as enablers, not strategy Board Reporting & Executive Alignment At $300M+ and beyond, marketing leadership must be enterprise-grade — directly connected to revenue, pipeline, and market trust. Boards expect it. PE firms require it. That’s where I lead.

Experience

1. Titan Orthopedics

   Present

Education

• University of Tennessee, Knoxville

  B.S. in Retail, Hospitality, and Management, Minor in Business Administration, Retail & Consumer Sciences, Merchandise Buying and Operations

  2001 — 2005