Rachel Austin

About Rachel Austin

I THINK BIG. I am a communications professional with the heart of a storyteller. I’m a self-starter. There aren’t enough hours in the day for all that I want to accomplish and am passionate about leaving a mark on this world- I PRIORITIZE RELATIONSHIPS AND EARNING TRUST. I believe to produce the best work, we have to understand and trust one another. I love building relationships and understand how to influence and motivate stakeholders to action. My trademark: positivity- I AM NOT AFRAID TO DISAGREE: I believe conflict is a natural part of collaboration and helps forge the best relationships. I speak my mind and commit to my words. And when I’m wrong, I say so- I AM FULL OF QUESTIONS: I perform improv comedy regularly but in my day job, I use this inability to be humiliated to translate complex concepts, ask the dumb questions that need to be asked and present like a boss- I MAKE THINGS HAPPEN. I love to dream, but more than anything I love to make those dreams a reality. Deadline-driven, I don’t wait for opportunity - I create it. My favorite direction is forward.Specialties: Internal communications, strategic communications, executive coaching, event management, brand development, crisis communications, complex storytelling, media relations, content creation and management, people management

Experience

1. Director Corporate Communications

   Planview

   Jun 2024 — Present

   Lead corporate communication programs aligned with business goals to boost brand growth and awareness globally, measuring the success of the program with KPIs such as share of voice (SOV)- Built a comprehensive PR strategy to increase media coverage and thought leadership while collaborating with agencies and internal teams, increasing media mentions by 35% YOY- Partner with senior leadership, including the CEO, to create corporate narratives, executive presentations, and thought leadership content- Oversee the social media and communications teams, managed external PR agencies, and coached team members to ensure alignment with strategic priorities.

Education

• The University of Texas at Austin

  Bachelor of Science, Public Relations

  2004 — 2007

Skills

• Improvisational Comedy
• Social Media
• Integrated Marketing
• Press Releases
• Event Planning
• Social Media Marketing
• SEO
• Marketing Communications
• Marketing
• Public Relations
• Media Relations