Rachel Hofbauer

About Rachel Hofbauer

I believe that the greatest opportunities for innovation and impact emerge at intersections – whether it\'s the convergence of user needs and evolving technology, the interplay between industries, or collaborating across sectors. As a people-first product manager, I champion big visions by advocating for my teams and internalizing users\' experiences. From co-founding a mission-focused web development firm to steering enterprise SaaS platforms, I\'ve thrived by drawing from my range of experience to distil winning strategies that align with the goals and values of all stakeholders involved.

Experience

1. Co-founder, Chief Product Officer

   Hofbauer Consulting

   Sep 2018 — Present · Richmond, VA, US

   Over 5 years, owned Hofbauer Consulting’s product roadmap and organizational growth, using market research and lean principles to drive an average annual growth rate of 85%. In 2024, developed and launched productized service offerings, including our Fractional CTO/CIO model, improving market fit and sustaining a full project pipeline. Built lean operational processes that reduced time to manage projects between 40-80% and enabled sustainable, high-touch delivery for nonprofits and criminal justice initiatives. Led marketing and content strategy from 2024 to 2025, writing content that increased lead value by 120% and strengthened alignment between our brand, offerings, and mission. Designed internal resourcing, forecasting, and operating systems that cut administrative load by 60–80% in one year and improved execution and clarity across all active projects. Led a full website redesign for Hofbauer Consulting to translate our Fractional CTO work into clear, productized offerings—bridging the gap between deep expertise and a sales process that nonprofit leaders can quickly trust and navigate.

Education

• Rotterdam School of Management, Erasmus University

  Master of Business Administration - MBA, Business Administration and Management, Finance

  2017 — 2018

• Adams State University

  Bachelor of Arts (BA), Fine/Studio Arts, General

  2002 — 2007

• General Assembly

  Product Management

  2016 — 2016

• Adams State University

  Bachelor of Arts (B.A.), Biology, General

  2002 — 2007

Skills

• Microsoft Office
• Organization Skills
• Collaborative Innovation
• Project Planning
• Rural Community Development
• International Project Management
• Program Development
• Team Building
• Management
• Event Planning
• Team Leadership
• Program Management
• Strategy
• Impact Assessment
• Project Management
• Social Impact Assessment
• Qualitative Research
• Youth Development
• International Relations
• Leadership
• Grant Writing
• Grants
• Corporate Social Responsibility
• Strategic Planning
• Startup Development
• Public Speaking
• Proposal Writing
• Fundraising
• Community Engagement
• Start-Up Consulting
• Customer Service
• Program Evaluation
• Sustainability
• Nonprofits
• Agile Project Management
• Social Enterprise
• Innovation Management
• Nonprofit Organizations
• Social Media
• Social Entrepreneurship