Rachel Pleasant

About Rachel Pleasant

I’m a Fractional Chief Marketing Officer with over 25 years of experience helping tech, cybersecurity, and AI companies scale faster by aligning strategy, marketing, people, technology, and partnerships.From IBM and Lenovo to fast-growing SaaS startups, I’ve built and led marketing strategies that deliver measurable results—developing go-to-market plans, creating brands from the ground up, crafting compelling messaging frameworks, and turning complex offerings into clear, compelling value propositions.What sets me apart is my ability to take a bird’s-eye view of an organization and combine this with the insights gathered at the ground level. This dual perspective allows me to connect the dots between systems, technology, processes, and people so organizations don’t just grow, they thrive.Beyond strategy, I’m passionate about building high-performing teams and strong communities. As Club Growth Director for Toastmasters International and Founder of Your Seat at the Table, I champion leadership development and communication excellence—because great businesses are built by great people.Core strengths-Fractional CMO leadership for scaling companies-Marketing strategy, GTM planning & execution-Messaging, positioning & brand storytelling-SaaS, Cybersecurity & AI market expertise-Team leadership & situational management-Keynote speaking, writing & thought leadership.Whether you’re a growing company looking to scale your marketing or a leading business wanting to deliver better results through your team or drive greater impact in the market, I deliver. I help bridge the gap between vision and execution.

Experience

1. Club Growth Director, Founder\'s District

   Founder\'s District Toastmasters

   Jul 2025 — Present · CA, US

   As Club Growth Director for Founders District, I lead with vision and collaboration to grow and strengthen our Toastmasters community. My role is to inspire, guide, and support teams across the District to achieve one mission: helping clubs thrive and creating more opportunities for people to develop as communicators and leaders.I oversee several specialized teams that drive our success:1.Club Extension Team – Identifies prospects, nurtures leads, and develops new clubs.2.Club Retention Team – Provides hands-on support to new and struggling clubs, to support them in achieving their membership and educational goals.3.Corporate Ambassador Team – Ensures greater engagement with and support of our corporate clubs.4.Community Liaison Team – Builds greater community awareness of the Toastmasters program.5.Youth Leadership/Speechcraft Team - Identifies program opportunities in the community for these programs, runs training and coordinates club involvement in these programs. Through these teams, I help direct efforts in marketing, new club development, membership retention, and club support. This includes designing strategies that raise awareness of Toastmasters, guiding programs that engage and retain members, and deploying resources to assist clubs in regaining strength and achieving recognition.I believe leadership is about more than results—it is about building high-performing teams, inspiring individuals, and creating an environment where people succeed together. By fostering collaboration and communicating a clear vision, I ensure our District not only grows in numbers but also in strength, resilience, and impact.

Education

• TAFE NSW

  Diploma in Event Management, Event Planning & Marketing

• University of Newcastle

  Bachelor of Business, Major in Marketing, Minor in HR

• Taree High

  Higher School Certificate

Skills

• Customer Relationship Management (Crm)
• Public Speaking
• Strategy
• Team Building
• Event Planning
• Multi-Channel Marketing
• Marketing Communications
• Strategic Partnerships
• Marketing Management
• Email Marketing
• Channel
• Digital Marketing
• Project Management
• Online Advertising
• Corporate Events
• Crm
• Go-to-Market Strategy
• Social Media Marketing
• Telecommunications
• B2b Marketing
• Keyword Research
• Product Marketing
• Demand Generation
• Competitive Analysis
• Lead Generation
• Strategic Planning
• Integrated Marketing
• Channel Partners
• Search Engine Marketing (Sem)
• Direct Marketing
• Marketing
• Market Planning
• Event Management
• Marketing Strategy