Rachel Palmer

About Rachel Palmer

I am a senior-level marketing and communications leader with a record of managing the development, planning, and detailed execution of marketing programs and content. I consistently deliver creative, high-quality materials for editorial, social media, and corporate communications that resonate with customers and maximize ROI. I\'ve been called a dynamic manager with a talent for bridging teams with different backgrounds and personalities, skillfully fostering internal and external relationships to implement innovative solutions. I have a reputation for a positive, collaborative, and strategic leadership approach and an ability to inject humor and purpose when tackling challenges and urgent deadlines. AREAS OF EXPERTISEMarketing Strategy & ExecutionDigital Marketing ProgramsProject & Process ManagementCustomer & Traffic AcquisitionTeam Mentoring & ManagementProduct & Marketing AnalyticsBudgeting & KPIsContent Creation & BrandingSales Support & Enablement Graphic Design & Presentation

Experience

1. Lead Editor, Content Marketing

   Hitachi Energy

   Mar 2023 — Present · Austin, TX, US

Education

• The Wharton School

  Marketing

  1995 — 1995

• Bryn Mawr College

  B.A., English

  1992 — 1996

• University of North Texas

  International marketing, advertising

  1996 — 1996

• The University of Edinburgh

  English, Sociology, History of Art

  1994 — 1995

Skills

• Cloud Computing
• Blogging
• Storage
• Unified Communications
• Product Marketing
• Marketing Communications
• Entertainment
• Digital Entertainment
• Mobile Devices
• Writing
• Gaming
• Editing
• Ghostwriting
• Content Development
• Press Releases
• Enterprise Software
• Social Media
• Copywriting
• Virtualization
• Journalism
• Marketing
• Copy Editing
• Public Relations
• Voip
• Data Center
• Mobile
• Open Source
• Integrated Marketing
• Consumer Electronics
• Saas
• Technical Services