Rachel Padilla

About Rachel Padilla

A proactive communications and public relations specialist in the entertainment, fashion, and lifestyle markets. Proven success in securing coverage through a range of multimedia outlets, from top-tier to local, multicultural, and niche placement. Thrives under pressure, in a high-volume and fast-paced environment, and can multitask and seamlessly manage complex projects and competing priorities.

Experience

1. Public Relations Manager

   Fidm

   Dec 2008 — Present · Los Angeles, CA, US

   Conceptualize and execute integrated, international media campaigns for FIDM/Fashion Institute of Design & Merchandising and FIDM Museum. Research and identify earned media opportunities; implement strategic tactics to secure year-to-year growth of visibility. Oversee Award Season campaigns through the annual “Art of Motion Picture Costume Design” and “Art of Television Costume Design” exhibitions. Target and secure coverage via trade publications, print, online and television outlets, and coordinate interviews with Academy Award and Emmy nominated costume designers. Identify opportunities and implement strategy to secure year-to-year growth of visibility. Planning, budgeting and execution of media events: fashion shows, exhibition openings, in-store activations and talent/celebrity appearances. Collaborate with outside PR and talent agencies to enhance media strategy. Host major TV productions on campus, including shoots with Amazon Studios, the Project Runway franchise, AwesomenessTV and HGTV. Liaise between production team and in-house operations for smooth execution and to enhance brand visibility within the program. Delegation of assignments and supervision/training of PR office associates. Liaise with internal cross-functional teams, including social media, marketing, and creative departments, to appraise cross-promotional activities and campaigns. Evaluate incoming project proposals to asses alignment with brand initiatives. Secure and negotiate with vendors and contractors including caterers, event rental companies, modeling agencies & hair/makeup artists.

Education

• San Diego State University

  Journalism and Media Studies

  2006 — 2007

• FIDM

  Bachelor of Science - BS, Business Management

• FIDM

  Associate of Arts (A.A.), Visual Communications