Rachel Orehek

About Rachel Orehek

My background is in marketing analytics and operations. Specifically, building the measurement infrastructure that helps organizations understand how their marketing is actually performing.In my current role, I own reporting and analytics across a large multi-location portfolio: 15K+ units,$5M+ in annual marketing spend, data spread across CRMs, ad platforms, and property management systems. Most of my work lives in the space between those systems. Cleaning up attribution, standardizing metrics across markets, building dashboards and KPI frameworks that give people a clear view of what\'s actually driving acquisition.A lot of my time goes toward diagnosing where data or processes break down and fixing them. That\'s pulled me into the systems and operations side too: vendor evaluation and negotiation, tooling decisions, process improvements. The analytical and operational work feed each other.I\'m transitioning into tech, where I can apply this same combination of analytical rigor and operational problem-solving, ideally in growth, revenue operations, or business intelligence.

Experience

1. Manager, Marketing Technology & Analytics

   Security Properties Residential

   Feb 2024 — Present

   Own the marketing analytics infrastructure for a portfolio of 60–120 properties (15K–27K units), centralizing data from CRM, ad platforms, and property management systems into Tableau dashboards and KPI frameworks used across marketing, asset management, and operations.• Design conversion funnel reporting (lead to lease) that surfaces acquisition performance and drop-off points across markets, directly informing how $5M+ in annual marketing spend gets allocated.• Lead annual vendor negotiations on pricing, spend commitments, and service scope, grounded in performance analyses and cost models built in-house.• Drive standardization of marketing metrics and attribution across a fragmented multi-market portfolio. • Manage a Marketing Systems Specialist overseeing lead flow, attribution tracking, and platform integrations.

Education

• Mercer Island High School

  High School Diploma

  2012 — 2016

• University of Melbourne

  Study Abroad Program

  2019 — 2019

• University of Southern California

  Bachelor of Arts - BA, Economics

  2016 — 2020