Rachel Olmsted

About Rachel Olmsted

Strategist, project manager, former ballerina, fitness enthusiast, oenophile, lover of the great outdoors, world traveler, yogi, bookworm, foodie who\'s always seeking her next great adventure. I love to get inside people’s minds and figure out what makes them tick. I was always the kid asking why and that deeply curious nature is what drives me to keep learning and exploring. I believe that strong and sustainable customer relationships are built through each and every experience an individual has with a brand. Brands that thrive do so because they develop experiences that deliver authentic value that maps to what customers really want and need—whether they know it yet or not! Loyalty. Innovation. Success. Each requires us to tap into people’s hearts and minds and figure out how to deliver experiences that generate excitement and action, experiences that captivate and engage, experiences that lead to revenue and results. I’ve helped many businesses figure out where their value lies and how to deliver more of that value in each experience they provide—from their website and marketing collateral, to their product and service offerings, to how staff interact with customers. Point is: every experience counts. I’ve launched and run a business, I’ve helped start-ups enter the market, I’ve helped both B2B and B2C companies re-architect and reinvigorate their businesses. I’ve worked with project managers to C-level executives, facilitating discussions, fostering collaboration and orchestrating the big picture down to the nitty-gritty details. Bottom line: I know how to play well with others, have fun and get the job done. Life’s short—I want to be out there creating memorable, exciting experiences. Experiences that deliver ‘WOW!’ and results. And, I’m always looking for my next inspiring challenge. Specialties: Research; brand and business development, marketing and strategic planning, customer experience design, program implementation.

Experience

1. Senior Principal

   Slalom

   Aug 2015 — Present

Education

• Bellevue College

  Associates, Arts and Sciences

  2002 — 2006

• DeVry University

  Bachelor, Business, Marketing

  2006 — 2008

Skills

• Social Media Marketing
• Integrated Marketing
• Marketing
• Brand Development Strategy
• Advertising
• Customer Relationship Management (Crm)
• Lead Generation
• Leadership
• Strategy
• SEO
• Digital Marketing
• Brand Management
• Marketing Strategy
• Brand Architecture
• Creative Direction
• Social Media
• Management
• Marketing Communications