Rachel Notowich

About Rachel Notowich

Rachel Notowich is a dynamic and results-driven marketing professional with over a decade…

Experience

1. Director of Marketing & Communications

   Gmh Communities

   Sep 2021 — Present

   Leads brand creation and positioning efforts in partnership with property management, development, and acquisition departments • Oversees internal and external communication on brand strategy, voice, strategic pillars, and competitive environment • Executes high-priority marketing initiatives across the company portfolio, including integrated leasing campaign development and management of data-driven marketing insights • Develops partnerships opportunities that align with GMH’s brand verticals including event sponsorships, resident gifting and pop-ups, and community service • Proactively manages and analyzes budget performance against brand & marketing plans • Manages relationships with all cross-functional teams, agencies, and vendor partners to create consistent branding • Created custom reporting templates to track channel performance and monthly KPIs; provide insights and recommendations to executive leadership

Education

• Indiana University Bloomington

  Bachelor's degree, Journalism, Public Relations; Fine Arts Concentration

• Cornell University

  Hospitality Digital Marketing Certificate

  2017