Rachel Neppes
Marketing & Communications Leader | Growth, Brand & Integrated Strategy | Driving Scalable Revenue & Market Influence
- Role
- Senior Marketing Manager, Alliance at Targus
- Location
- Lebanon, OH, US
- LinkedIn followers
- 500 followers
About Rachel Neppes
Marketing and communications leader driving growth through integrated go-to-market strategy and data-driven insight.I lead integrated marketing programs that expand reach, define and elevate market positioning, and shape how brands are understood and valued in the market.My expertise is in creating integrated strategies and programs that differentiate brands, strengthen their position in the market, and deliver measurable business impact.
Experience
Senior Marketing Manager, Alliance
Jul 2021 — Present · Anaheim, CA, US
Lead the marketing communications initiatives for Targus\' global Alliance business strengthening and expanding key partnerships with global OEM- and technology partners-Partner with Targus\' key Alliance partners (Dell, Lenovo, HP, Acer, Samsung, others) to create and deliver strategic and targeted marketing campaigns and messages that drive awareness, demand, and revenue growth.
Education
Hofstra University
Bachelor of Arts, Communications (Print Journalism)
1993 — 1997
Skills
- Pardot
- Direct Marketing
- Content Writing
- Message Development
- Brand Development
- Nonprofits
- B2b Marketing
- Nonprofit Organizations
- Social Media
- Marketing Research
- Digital Marketing
- Press Releases
- Marketing Communications
- Account-Based Marketing
- Strategic Communications
- Event Planning
- Strategy
- Marketing
- Blogging
- Lead Generation
- Kpi Reports
- Social Networking
- Social Media Marketing
- Salesforce.com
- Copywriting
- Journalism
- Newsletters
- Brand Management
- Marketing Strategy
- Email Marketing
- Event Management
- Digital Strategy
- Crisis Communications
- Public Relations
- Media Relations
- Corporate Communications
- Strategic Planning
- Online Marketing
- Advertising
- Terminus
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