Rachel Jefferson
Campaigns & Content | Marketing Director
- Role
- Director, Marketing at AppFolio
- Location
- Santa Barbara County, CA, US
- LinkedIn followers
- 500 followers
About Rachel Jefferson
My passion is for building high-performing marketing teams that craft strategic, creative, and thoughtful marketing campaigns to drive real business performance. I\'m also a mother who values flexibility and maintaining a healthy relationship with my work. I choose to work for companies who share these values, with supportive leadership and who prioritize employee happiness and professional growth. Marketing Background: Marketing Strategist with 13+ years of experience in the SaaS industry across a variety of verticals, including education, manufacturing, and most recently, real estate software. Strong leadership and project management skills; extensive background in writing & content marketing; and a proven track record in developing comprehensive, omni-channel marketing plans that drive new business, retention, and loyalty.Specific areas of expertise include: Inbound Demand Generation, Field Marketing, Event Strategy, Email Marketing, Digital Advertising, Webinar Production, Podcasting, Content Development, SEO/Search Engine Optimization, PR, Social Media Marketing, Project Management, Nurture Programs, ABM Campaigns and more.
Experience
Director, Marketing
Jul 2022 — Present · Santa Barbara, CA, US
Education
UC Santa Barbara
Bachelors, English
2002 — 2006
Skills
- Adobe Acrobat
- Html
- Advertising
- Vignette Cms
- Content Management
- Radian6
- Microsoft Office
- Liferay
- Google Analytics
- Photoshop
- Google Webmaster Tools
- Publishing
- Web Content Management
- SEO
- Editing
- Webtrends Analytics
- Social Media Marketing
- Social Media
- Aprimo
- Copywriting
- Camtasia
- Web Design
- Public Relations
- Blog Management
- Proofreading
- Captivate
- Copy Editing
- Marketing
- Online Marketing
- Scheduling
- Email Marketing
- Youtube
- Indesign
- Search Engine Optimization (SEO)
- Process Scheduler
- Marketing Communications
- Dreamweaver
- Mailchimp
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