Rachel Huelman

About Rachel Huelman

I’m a senior operations and strategy leader with 15+ years of experience building the execution systems that help complex organizations scale platforms, deliver products to market, and operate reliably at enterprise scale.I specialize in designing operating models that connect strategy to real-world execution across product, technology, commercial, and operational teams. My work sits at the intersection of planning, commercialization readiness, and cross-functional delivery. I bring clarity to ambiguity, surface tradeoffs early, and help leaders move faster with better information.I’m especially motivated by roles where operational excellence directly improves customer experience, access, and outcomes at scale.I’ve spent my career in fast-moving, high-complexity environments where priorities compete and scale creates friction. I partner closely with senior leaders to create structure teams can rely on without adding bureaucracy, so organizations can grow, adapt, and execute with confidence.

Experience

1. Director, Go-to-market Strategy & Business Operations Ring & Blink

   Amazon

   Mar 2024 — Present · Seattle, WA, US

   Led GTM strategy, launch planning, and cross-functional operations for the Ring and Blink product organizations. Designed the operating model that aligned Product, PMM, Marketing, Operations, Finance, CX, and Executive teams across multiple global device and services launches.Key contributions:• Built and led the GTM operating system for new products, features, and services, improving clarity, readiness, and execution across teams• Led cross-functional prioritization and planning across Product, Marketing, and Ops, aligning on launch scope, sequencing, dependencies, risk, and resource needs• Developed decision and operating frameworks that reduced launch friction, improved predictability, and accelerated time-to-launch• Partnered with Product and PMM to translate customer and product insights into clear GTM strategies and cross-functional plans• Led business operations for the org, including strategic planning, roadmap alignment, resource planning, and executive communication• Supported VP-level decision making through structured documentation, KPI visibility, and cross-org governance

Education

• The Ohio State University

  Bachelor of Business Administration, Marketing & Logistics

• The Ohio State University

  Bachelor of Science in Sport and Leisure Studies Education, Sport and Fitness Administration/Management

• Washington University in St. Louis

  Master, Business Administration

• University of Washington

  Certificate in Business Intelligence, Business

Skills

• Market Research
• Production Planning
• Sap
• Sherpa
• Capacity Management
• Scarborough
• Forecasting
• Customer Service
• Excel
• Demand Planning
• Pricing
• Word
• Ac Nielsen
• Supply Chain Management
• Oracle Applications
• Master Scheduling
• Inventory Analysis
• Manugistics
• Lean Manufacturing
• Inventory Management
• Data Analysis
• Analysis
• Supply Chain
• Powerpoint
• Microsoft Excel
• Kaizen
• Category Analysis
• Logistics