Rachel Underwood

About Rachel Underwood

I began my career in marketing at a unique crossroads, right as traditional advertising was colliding head-on with the rise of digital marketing during the dot-com boom. I watched firsthand as companies enthusiastically threw millions into every shiny new online platform, eager to stake their claim in the rapidly expanding digital frontier, often without any meaningful way to measure success.Then came social media, reshaping everything we knew about connecting brands with consumers. Fast forward to today, where everyone essentially carries an entire marketing platform right in their pocket. Navigating this dramatic evolution taught me something crucial: no matter how marketing trends shift, the foundational concerns of business owners remain the same. Owners consistently wonder how to generate revenue and scale their business - without learning every new marketing platform, where the best places are to reach their audience, by what method, and at what cost.This is precisely why, over the past 25 years, I’ve committed myself to solving these marketing mysteries. My mission is clear and simple—to free business owners from being overwhelmed by marketing, empowering them to reclaim their valuable time and refocus on what they do best: running and growing their business. At the same time, my team and I harness our collective expertise to deliver measurable, revenue-driving results.My professional journey has been multifaceted: I\'ve led teams as a financial manager, human resources leader, strategic marketing director, business consultant, and entrepreneur. Wearing these hats has provided me with a comprehensive perspective on what truly matters to businesses across different industries. I\'ve learned to quickly spot opportunities, connect dots others might miss, and deliver actionable strategies rooted deeply in real-world experience.Today, I regularly lead workshops and share practical insights designed to empower business owners—helping them immediately improve their marketing effectiveness, reclaim their valuable time, and drive sustainable growth.If you\'re tired of marketing guesswork and ready to reclaim your time and peace of mind, let’s talk. Together, we’ll transform your marketing approach into a strategic growth engine that delivers measurable results, allowing you to do what you do best: run your business.

Experience

1. Managing Director

   Ub Advertising

   Jan 2017 — Present · OH, US

   It would be great if the road to your customers was a simple line from Point A to Point B. In our tech driven world of today, there are multi-touch points all along the buyer journey. We help you navigate the best channels, messaging, and resources for your business and customers in order to maximize your brand\'s reach and return.Strategy Development and ImplementationWe learn about your company, analyze competitors in the industry, evaluate your current marketing tactics, and develop a long-term strategic marketing plan custom to your business needs and goals. Evaluate Current Marketing Strategy In-Depth Analysis Platform + Conversion PlanningBranding and PositioningWe help develop your brand strategy which brings your competitive positioning to life and delivers the right message to your customers. Brand Strategy / Re-Branding Logo Design Message Development CopywritingWeb Design and DevelopmentDrive traffic and convert leads through strategic website design and custom development. Remember: It’s not only about how your site looks, but also the user experience and engagement opportunities on your site. We also provide hosting and domain registration. WordPress Ecommerce Solutions Campaign Landing Pages SaaS Integrations SEO OptimizedDigital Marketing ServicesDigital marketing is both an art and a science. We work with you to define your company goals and implement an all encompassing digital marketing plan specific to you. Paid Search (Google Ads, Bing Ads, Social PPC) Email Marketing and Automation Campaigns Inbound Marketing Social Media Management

Education

• Kent State University

  BBA, Business Management, Minor in Human Resources Management

  2000 — 2005

Skills

• Content Marketing
• Accounts Payable
• Quickbooks
• Adp Payroll
• Administrative Assistants
• Google Tag Manager
• Peachtree
• Blogging
• Accounting
• Microsoft Office
• Email Marketing
• Software
• Social Media Marketing
• Start-Ups
• Human Resources
• Budgeting
• Social Media
• Budgets
• Account Reconciliation
• Marketing
• Small Business
• Customer Service
• Training
• Social Media Blogging
• Brand Awareness
• Payroll
• Mas 90
• Loss Prevention
• Community Building
• Consulting
• Wordpress
• Goldmine
• Management
• Microsoft Dynamics
• Accounts Receivable
• Marketing Strategy
• Full-Charge Bookkeeping
• Leadership
• Digital Marketing
• Social Media Consulting