Rachel Meskin

About Rachel Meskin

As a seasoned professional leveraging 15 years of experience, I have excelled in digital campaign management, strategic content creation, and audience experience optimization. Throughout my career, I have built and led high-performing and award-winning teams, elevated brand visibility, and achieved notable milestones.During my time at Paramount+, I played a crucial role in shaping creative direction by closely collaborating with cross-functional teams to develop engaging concepts. I strategically optimized marketing content strategies using performance insights from other videos, resulting in substantial growth, helping our YouTube reach 1M subscribers.While working at Nickelodeon, I strategically cultivated relationships with artists, influencers, and collaborators within the parenting domain. Partnering with influential figures, I conceptualized themed content and collaborated with creative artists on character-themed craft projects. This approach significantly enhanced reach and engagement by tapping into their dedicated audience base.SELECTED ACCOMPLISHMENTS- Produced Nickelodeon\'s top-performing SpongeBob video on Facebook, garnering a reach of 50M+- Delivered 200 videos per month at Skybound Entertainment- Established and led a multi-award-winning team of 15 members at Paramount+.If you seek a professional adept at delivering high-quality digital media solutions, guiding creative direction processes, and fostering cross-functional collaboration to achieve organizational goals, please email me at r••••••••@gmail.com.Key Skills: Digital Marketing Management | Digital Strategy Management | Market Analysis & Research |Stakeholder Relationship Management | Business Performance Optimization | Business Growth & Pipeline Management | Brand Visibility Enhancement | Social Media Management | Website Content Oversight | Visitor Engagement Optimization | Resource Capability Enhancement | Cross-Functional Collaboration | Data-Driven Decision-Making.

Experience

1. Social Media Director

   Age of Learning

   Feb 2024 — Present

   At Age of Learning, I direct all aspects of social media strategy and content development. My work overseeing the ABCmouse social voice and brand resulted in an engagement rate increase of 2-12% on TikTok, and our most engaged-with and most-viewed videos of all-time.My responsibilities involve leading creative ideation, researching trends and best practices, building out strategic audience goals, community management, and disseminating metrics to stakeholders. I guide the team’s vision, collaborating with video production and design to ensure maximum growth and engagement.To enhance efficiency, I collaborated with stakeholders to revamp our production process, creating new production briefs and calendar templates that empowered the team and resulted in increased posting across all platforms.Key Skills: Content Development and Strategy | Social Media Production and Analysis | Campaign Management | Brand Identity Development | Content Optimization Strategy | Cross-Channel Marketing | Operations Optimization | Team Productivity Enhancement

Education

• Hunter College

  BA, Communication and Media Studies

  2002 — 2006

• UCL Institute of Education

  Master of Arts (MA), Media, Culture and Communication

  2006 — 2007