Rachel MacIk
Head of GTM Strategy @ FIS | Customer Marketing, AI-Driven Content
- Role
- Head of Gtm Strategy Product Marketing, Launch Management, Consulting Relations, Customer Retention at FIS
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Rachel MacIk
With over a decade of experience in executive marketing leadership, I currently serve as Head of Product Marketing & GTM for Banking & Digital Solutions at FIS. I lead strategic product launches, go-to-market initiatives, and oversee AI beta testing to enhance competitive intelligence, market positioning, and personalization at scale. My work is rooted in leveraging data-driven research, including win-loss analysis, to drive retention programs that improve adoption and renewal rates. My expertise spans branding and identity, executive management, and competitive intelligence. I am passionate about creating collaborative cultures and delivering impactful marketing strategies that drive sustained performance in dynamic and highly regulated industries. Through leadership and innovation, I aim to align marketing efforts with business strategy for measurable growth.
Experience
Head of Gtm Strategy Product Marketing, Launch Management, Consulting Relations, Customer Retention
Jan 2026 — Present · US
Spearheaded go-to-market strategy and product marketing for a $7 billion business unit focused on core banking and digital solutions. • Managed consulting relations to ensure alignment with business objectives and market needs. • Drove the launch process across all banking solutions, including partner integrations, account origination strategies, and AI/Data solutions. • Led customer marketing initiatives to increase adoption and improve renewal yield.
Education
SMU Cox School of Business
Executive MBA, Business, Management, Marketing, and Related Support Services
Skills
- Creative Strategy
- Marketing Communications
- Content Strategy
- Customer Retention
- Product Marketing
- Lead Generation
- Sales Enablement
- Email Marketing
- Social Media Marketing
- Marketing Strategy
- Salesforce.com
- Thought Leadership
- Program Management
- Direct Marketing
- Management
- Advertising
- Integrated Marketing
- Public Relations
- Graphic Design
- Public Speaking
- Marketing Analytics
- Product Launch
- Multimedia Marketing Communications
- Promotion Planning
- Web Design
- Sales Support Tools
- Vertical Marketing
- Global Marketing
- Media Planning
- Brand Communication
- Event Management
- Event Marketing
- Google Analytics
- Communications Planning
- Multi-Channel Marketing
- Demand Generation
- Strategy
- Mentoring
- Creative Solutions
- Creative Writing
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