Rachel Dickerson Smith
Marketing Director
- Role
- Marketing Director at Cumming Group
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Rachel Dickerson Smith
Accomplished marketing professional with both digital and traditional marketing experience, encompassing strategic planning, qualitative & quantitative research, data analytics, interactive customer experience marketing, social media marketing, creative development, database /direct-marketing, public relations, sales promotion and visual merchandising, with the ability and skill set to provide enthusiastic and forward-thinking leadership in a team environment. Focused on working collaboratively to achieve continuous, improved business growth.
Experience
Marketing Director
Jan 2025 — Present · Nashville, TN, US
Develop and implement multi-channel marketing strategies driving lead generation and brand visibility for multiple sectors within the AEC industry including healthcare, research and manufacturing, life sciences, and corporate commercial spaces • Conduct competitive analyses and oversee campaign performance, budget management, and vendor relationships to ensure successful market growth in the construction industry• Manage budget process and report YTD spend analysis. Vet and hire multiple vendors such as photographers, videographers, print companies, etc.• Develop compelling content and assets to support campaigns such as creative briefs, collateral, infographics, emails, blogs, white papers, case studies, and podcasts
Education
University of Tennessee, Knoxville
Bachelor of Science in Communication, Communication / Broadcasting / Journalism
1999 — 2002
Greenbrier High School
High School diploma
Skills
- Contract Negotiation
- Writing
- Business Process Improvement
- Time Management
- Microsoft Word
- Social Media Marketing
- Microsoft Office
- Sales
- Communication
- Media Planning
- Web Content Writing
- Newsletters
- Budgets
- Brand Development
- Leadership
- Microsoft Powerpoint
- Enterprise Marketing
- Brand Management
- Corporate Communications
- Public Speaking
- Customer Service
- Marketing Communications
- Training
- Sharepoint
- Negotiation
- Management
- Team Building
- Project Management
- Mobile Marketing
- Budgeting
- Strategic Planning
- Pay Per Click (Ppc)
- Digital Marketing
- Public Relations
- Social Media
- Marketing
- Editing
- Google Adwords
- Powerpoint
- Analysis
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.