Rachel Lusby

Experience

1. Director of Communications

   Endeavor

   Nov 2023 — Present

   Manage overarching communication efforts for Endeavor, its executives and subsidiaries - IMG, TKO, WME, 160/90-Drive strategic communications initiatives to articulate company\'s growth strategy, resulting in enhanced stakeholder understanding and alignment-Develop diverse assets for internal and external applications such as pitch meetings, client signings, marketing materials, and media engagements-Craft tailored messaging for C-suite and business unit leaders, including bios, award submissions, news articles, speeches, and internal communications-Direct editorial vision and content creation as Editor-in-Chief for Endeavor Magazine-Manage Endeavor-wide town hall events, ensuring seamless execution and strategic alignment with company objectives -Managed end-to-end process of launching new corporate website and maintain its functionality, optimizing digital brand representation-Oversee operational systems transformation projects with IT teams, improving workflows and integrating innovative solutions-Craft compelling scripts and content for variety of video formats, elevating executive presence and brand storytelling-Work closely with HR, legal, and DE & I teams to develop and execute internal communication strategies, enhancing organizational transparency-Maintain brand guidelines and messaging coherence for internal and external materials-Contribute to confidential communications strategy development for mergers and acquisitions, maintaining discretion and strategic communication planning, including the launch and listing of new entertainment company TKO (NYSE: TKO)-Manage coordination of internal and external events at renowned industry locales, including the Masters Tournament, US Open, and Country Music Awards-Contribute to social media content strategy by curating key industry updates for Endeavor\'s digital presence-Developed and oversee employee intranet, overseeing content creation and user experience.

Education

• The University of Georgia

  Bachelor’s Degree, Public Relations

  2011 — 2014

• The University of Georgia

  Master’s Degree, Advertising & Public Relations

  2014 — 2015

Skills

• Social Media
• Event Planning
• Public Speaking
• Indesign
• Microsoft Office
• Organization
• Writing News Releases
• Ap Style
• Photoshop
• Editing
• Customer Service
• Communication Skills
• Journalism
• Leadership
• Powerpoint
• Nodexl
• Facebook
• Social Networking
• Communication
• Press Releases
• Time Management
• Teamwork
• Research