Rachel L. Roberts
Executive Partner Brand Development & Marketing @The Brand Buzz
Signup · Get unlimited contacts
WORK HISTORY
Executive Partner Brand Development & Marketing @The Brand Buzz
CLIENT: CST Partners, a Texas Non-Profit OrganizationPROJECT: Uvalde Field Missions, Brand DNA, Operational InfrastructureCrisis Support Therapy Partners (CSTP) deploys alternative health, crisis support therapists to communities who have been affected by trauma.• Crafted strategic messaging to make an unknown or misunderstood concept easily understood• Analyzed local community needs and nuances in order to most effectively forge brand connection• Carefully constructed brand messaging, visuals, and mechanisms that appeal to both participants, donors, and volunteersCLIENT: Gatlin Holdings InternationalPROJECT: Bodybar Pilates, DallasFounded in 2012 by Laurie Gatlin, Bodybar launched as a boutique fitness concept that has since expanded to a sprawling franchising organization. • Upleveled its operations, product quality, and brand promise and delivery after the location had suffered through the Covid impact and previous demoralized culture• Evaluated existing metabrand image, promise, and experience against the Owner’s intentions for the brand, identifying areas for improvement, realignment, and richer end-user experience• Within three months- Increased monthly net revenue by 17%- Decreased member attrition rate from 13% to 5%- Increased net new members by 43%CLIENT: B. Meditation Studio LLCPROJECT: Develop Sales & Marketing Strategy & Infrastructure to Scale this CompanyThis aesthetically pleasing, posh meditation studio had the right look and feel but was lacking the strategic and operational backbone to scale their business. • Bridged the market gap by leveraging key marketing messaging to their intended customer audience• Cultivated unique sales processes, scripts, and closing strategies to overcome prospects\' objections• Established Brand DNA including glossary, visuals, identity statements, values, objectives, and more• Parlayed Brand DNA into consumer-friendly materials to engage intended audience
EDUCATION
Southern Methodist University
Master of Theological Studies, Perkins School of Theology
Texas Woman's University
Bachelor of Arts (BA), English Literature and Philosophy
ABOUT RACHEL L. ROBERTS
Chief Brand Strategist at The Brand Buzz Skilled marketing, branding, and community relations strategist with emphases in mixed-use commercial real estate, social impact initiatives, and health and fitness. Strategic senior leader with a depth of knowledge in brand development, community relations, and process improvement. Well-rounded director of media relations with experience leading large-scale projects and creating comprehensive brand DNAs. Leverages comprehensive data collections to guide strategies and execution plans taking into consideration the psychographics of target audiences. For a brand to maximize its potential, we must understand the \"why\" behind the \"what\" and \"how.\" Motive is everything. As a Social Impact Organizer, Rachel Roberts founded American None,™ the first initiation of its kind to serve the fastest-growing spiritual-but-not-religious demographic in our country– those who check \"None\" when asked for their religious affiliation. She is deeply motivated to help elevate the soul of our nation and believes that collectively Nones harness a vast power to do so. Author: “Confessions of an American None: A Credo of Sorts” Key Skills Include: Brand Development – ensure all products, services, and product lines fall under the existing organizational brand, developing brands from scratch with extreme attention to detail, overseeing even the smallest of items to ensure a cohesive, strong, and recognizable brand visually, experientially, and operationally. Community Relations – connecting communities by leveraging the power of media and branding to influence the public, building relationships with local organizations to boost the image and future collaboration opportunities. Process Improvement – partner with inter-departmental teams to enhance existing processes and client experiences, identifying failing functions and creating replicable, scalable, and efficient processes, workflows, and strategies. Core Competencies: • Presentations • Strategic planning • Relationship Building • Leadership • Social Marketing • INTJ/Mastermind • Culture Building • SEO/SEM • Research • Marketing • Budgeting
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.