Rachel W.
Research Manager, Connected Vehicle Services (Global Consumer Insights) @Ford Motor Company
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WORK HISTORY
Research Manager, Connected Vehicle Services (Global Consumer Insights) @Ford Motor Company
Manage and execute a portfolio of customer research projects to support internal clients in a new, fast-moving business area (Ford Integrated Services). Employ a deep expertise of qualitative and quantitative methodologies, problem and scope definition, and research execution to ensure project initiatives are efficient and to deliver impactful insights. Build cross-team research partnerships to co-develop processes for transparency and visibility of research, helping our business clients navigate their responsibilities on a strong foundational understanding of a past, present, and future research roadmap. Led the execution of additional customer-centric research projects for key vehicle programs, Ford Marketing, and other areas of need. Partner with research colleagues to iterate and improve on day-to-day activities as well as overall research strategy.
EDUCATION
Auburn University
Elective
Auburn University
Minor
Auburn University
Elective
Danish Institute for Study Abroad
Design + Society
Auburn University
Bachelor of Industrial Design (B.I.D.)
ABOUT RACHEL W.
Senior Design Researcher and Strategist with 8+ years of experience planning, facilitating, and actioning user research for B2C and B2B automotive innovation, as well as internal design projects.Focus topics have included: pickup truck experiences and accessories, commercial and PRO fleet partnerships, electric vehicle adoption and electric charging services, memberships, maintenance and repair, driver distraction and safety, internal corporate processes, and more.Additional experiences in translating and tracking research to product requirements, industrial and graphic design, design research operations, design thinking / HCD, go-to-market strategy, marketing and social media, service design, & diversity, equity, and inclusion.
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