Rachelle L. Roy
Director of Product | Digital Transformation | People-First Leadership
- Role
- Director Digital Experience at Personify Health
- Location
- Ada, MI, US
- LinkedIn followers
- 500 followers
About Rachelle L. Roy
I help mission-driven organizations unlock growth through digital transformation, product innovation, and team leadership. With 14+ years of experience across healthcare, insurance, travel, and climate tech, I’ve guided Fortune 500 companies and health systems through complex change—building scalable digital products, leading enterprise-wide transformations, and cultivating cultures where people and ideas thrive.My work bridges strategy, execution, and human impact. I’ve partnered with brands including Southwest Airlines, Delta Airlines, Apple, Corewell Health, Priority Health, and Blue Cross Blue Shield of Tennessee—delivering results that blend human-centered design with operational rigor.Former consultant with deep expertise in agile delivery, automation, and organizational change, I’m committed to elevating talent, aligning stakeholders around a clear North Star, and building systems that scale.Specialties: Digital Transformation & Innovation – Modernizing legacy systems and unlocking new growth pathways Product Strategy & Portfolio Leadership – Aligning priorities with business outcomes across complex ecosystems Organizational Change & Team Enablement – Inspiring teams and creating clarity in times of ambiguity Healthcare & Insurance Expertise – 12+ years navigating payer/provider landscapes with operational rigor CX Innovation & GTM Execution – Delivering high-impact solutions that drive engagement and measurable outcomes
Experience
Director Digital Experience
Nov 2025 — Present
Education
Grand Valley State University
BS, Major: Statistics | Minor: Psychology
Skills
- Spss
- Testing
- Software Consulting
- Statistical Computing
- Experience Design
- Public Speaking
- Customer Relationship Management (Crm)
- Automated Testing
- Test Automation
- Project Management
- Sql
- User Interface Design
- Microsoft Excel
- Business Analysis
- Statistical Consulting
- Entrepreneurship
- Requirements Analysis
- Leadership
- Consulting
- Analytics
- Predictive Analytics
- Crm
- Sas
- Agile Methodologies
- Management
- Data Analysis
- Process Management
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