Rachelle McDonough
Putting the consumer at the center of everything we do....
- Role
- Marketing Director at Winans Coffee & Chocolate
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Rachelle McDonough
Marketing and sales professional with proven track record of putting the consumer at the center of everything I do, while building brands people love. Data-driven decision maker increasing revenue and profitability for start-ups and global omni-channel companies. Specialize in customer acquisition and retention, brand and product development, experiential/hospitality, field marketing, digital and frictionless customer experience strategy with laser focus on building high-performing teams andlong-standing customer relationships.Just as comfortable in the c-suite as I am rolling up my sleeves with the team on the ground. Special sauce is my ability to get \"stuff\" done collaboratively, strategically, on-time, on-budget and with execution excellence.I surround myself with incredibly talented people who share my passion for transforming businesses who embrace that they must lead through perpetual change, continuously reinvent themselves and understand the importance of putting the consumer first.Specialize in FMCG including Beverage Alcohol, Healthcare, Financial Services, QSR and Retail. Specific capabilities include Account and Operational Management, New Product Development, Promotion and Marketing Communications, Integrated Brand Strategy, Future State Experience Strategy, Field and Experiential Marketing, EOS disciple.
Experience
Marketing Director
Oct 2025 — Present · Columbus, OH, US
Doing marketing and stuff at Winans Coffee & ChocolateAt Winans, we’ve been crafting small-batch chocolates and roasting premium coffee for generations — right here in Ohio. What started as a family candy business in 1961 has grown into a beloved regional brand known for our dedication to quality, craftsmanship, and community.We blend time-honored traditions with modern tastes, sourcing exceptional coffee beans and the finest ingredients for our handcrafted chocolates. Whether it’s your morning latte, an after-dinner truffle, or a thoughtful gift, Winans is all about inspiring moments of joy, every day for everyone. Visit one of our 21 shops in Ohio, enjoy the aroma, and experience what we’ve been perfecting for over 60 years — the sweet life, handcrafted. Need the convenience of online shopping? We\'ve got that too at winanschocolate.com
Education
University of Kansas School of Law
Juris Doctor
1990 — 1992
Binghamton University
Bachelor of Arts - BA, Political Science
1984 — 1988
Skills
- Account Management
- Event Marketing
- Client Services
- Experiential Marketing
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