Rachelle Kuramoto

About Rachelle Kuramoto

I’m a strategic brand and communications executive who helps organizations and leaders articulate purpose, build trust, and create measurable impact.Over the past two decades, I’ve led brand architecture, executive communications, and content strategy for companies, funds, and mission-driven organizations across the Southeast. Today, I serve as Senior Vice President of Brand & Content at BIP Capital, where I oversee brand strategy and communications for one of the region’s most active private-market investment platforms.My work combines analytical precision with creative storytelling. I’ve guided the multi-brand integration of BIP Capital, BIP Ventures, Evergreen BDC, and LAGO Credit, launched the firm’s parent brand, and driven record growth across digital, social, and event channels — including +135% user content engagement, and an award-winning State of Startups in the Southeast campaign.Previously, I founded and sold Watchword Brand, a boutique, purpose-led brand agency that was acquired by Dragon Army, where I served as Vice President of Brand & Content. During that time, I also co-founded Ripples Media, an Atlanta-based publishing house, through which I helped to author, edit, and publish six books.My experience spans sectors from technology and finance to healthcare and civic impact, but the through line is helping people and organizations communicate with clarity and purpose.In addition to my professional work, I am a dedicated volunteer. I serve on the Executive Board of the Grove Park Foundation (Purpose Built Communities) and am a member of the International Women’s Forum (Georgia Chapter). Additionally, I actively mentor nonprofit CEOs, startup founders, and emerging marketing leaders. Recognition:• Atlanta Business Chronicle Women Who Mean Business Award• British Airways Entrepreneur Award• MAX Award for Marketing Innovation (State of Startups in the Southeast)Areas of Expertise: AI-Enabled Content Marketing | Audience-led Storytelling | Brand Architecture | Cross-platform Content Strategy | Executive Ghostwriting | Marketing Analytics | Messaging and Positioning | Naming | Project Management | Reputation Management | Stakeholder Engagement | Strategic Communications | Team and Agency LeadershipTechnologies: AI/LLM Content Systems, AirTable, Buffer, Canva, Databox, Figma, Google Workspace, Hubspot, Microsoft 365, Qualtrics, Riverside, SurveyMonkey, Webflow, WordPressSubstack: https://rachellekuramoto1.substack.comPortfolio: https://rachellekuramoto.my.canva.site

Experience

1. Strategic Advisor

   Selfority

   Jan 2026 — Present · New York, NY, US

   I am providing brand strategy, communications strategy, and operational counsel for Selfority and its B2B offering, Menopause at Work. Selfority is a doctor-led menopause education platform that makes complex science clear, approachable, and empowering. Founded by board-certified OB-GYN and menopause specialist Dr. Sarah Berg, Selfority replaces misinformation and confusion with evidence-based guidance women can actually use.

Education

• Wake Forest University

  Minor, Business Administration and Management, General

• Wake Forest University

  MA, Summa Cum Laude, English/Literature

• Wake Forest University

  BA, Magna Cum Laude, English/Literature