Rachelle Kretchmer

About Rachelle Kretchmer

A multifaceted strategist with 7+ years of experience spanning across tech, e-commerce, publishing, events and marketing. My sweet spot lies in bridging the gap between art and science to bring ideas & strategy to life from research to concept to execution by using a breadth of skills ranging from: data analysis, P&L management, business development, copywriting, digital marketing, editorial design, partnership management and more. I am known as a detail oriented, proactive, and an inquisitive learner with a knack for process improvement and organization.I have a track record of pitching and leading: SaaS demos and pitches, editorial and content strategy, GTM strategy, product marketing, process improvements, promotional campaigns, brand launches, signature brand experiences, sweepstakes, and exclusive merchandise for music artists, movie studios and publishers. I thrive where I can combine partnerships, data, strategy, storytelling and design.Professional Interests:Strategy, Product Management, Product Marketing, Data Analysis & Insights, Sales, Brand Management, Partnership Management, Digital Marketing, UX, Integrated Marketing, Creative Design, Content Marketing, Event Planning & Production, Community Management, eCommerce, Copywriting, PublishingPersonal Interests:Mental health & wellness, mindfulness, cooking, travel, poetry, writing, psychology, design, DIY, fashion, hip-hop/r&b/rap culture, pop culture, streetwear, sneakers, music, photography, sharing memes, live music events, pop-up events & experiential marketing, fitness and dance

Experience

1. Head of Content & Partnerships, North America

   Dailymotion

   Jan 2025 — Present

   Head of Content Partnerships and SaaS Business Development for US & Can (Dailymotion Pro Solutions Suite, Video Partnerships, Content Strategy)Publisher solutions encompass a range of services and tools designed to help publishers manage, distribute, and monetize their content using the Dailymotion Pro suite of video solutions.Selected as Dailymotion Data Champion

Education

• Universidad Carlos III de Madrid

  Bachelor of Science (B.S.), Business Administration and Management, General

• University of Southern California

  Bachelor of Science (BS), Business Administration

Skills

• Public Speaking
• Tableau
• Customer Service
• Pos
• Micros
• Spanish
• Data Analysis
• Information Visualization
• Adobe Photoshop
• Organizational Leadership
• Teamwork
• Organization
• Photoshop
• Blogging
• Research
• Microsoft Excel
• Powerpoint
• Market Research
• Leadership
• Market Analysis
• Microsoft Office
• Keynote
• Open Table
• Indesign
• Social Networking
• Microsoft Word
• Strategic Consulting
• Event Planning
• Online Research
• Adobe Illustrator
• Social Media
• Social Entrepreneurship