Rachelle McLure
CMO | Transforming B2B Marketing into Revenue Engines for Tech & Services
- Role
- Chief Marketing Officer (CMO) at MetaSource
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Rachelle McLure
For more than two decades I ran marketing inside a PE-backed B2B services firm —…
Experience
Chief Marketing Officer (CMO)
Oct 2024 — Present
Architect comprehensive marketing strategy aligning with enterprise business objectives and revenue targets• Spearhead brand refresh initiative targeting untapped market segments while reinforcing core customer relationships• Drive data-centric campaign optimization across digital channels to maximize ROI
Education
University of Houston
Bachelor of Science (B.S.)
Skills
- IT Solutions
- Professional Services
- Change Management
- Software Development
- Solutions Marketing
- Business Process Improvement
- Enterprise Software
- Enterprise Architecture
- Customer Relationship Management (Crm)
- Sdlc
- Software Development Life Cycle (Sdlc)
- Business Process
- Strategy
- Testing
- Resource Management
- Analysis
- Software Project Management
- Crm
- IT Strategy
- Quality Assurance
- Management Consulting
- Recruiting
- Project Management
- Program Management
- Integration
- Project Portfolio Management
- Process Improvement
- Requirements Analysis
- Outsourcing
- Business Analysis
- Business Intelligence
- Business Development
- Vendor Management
- Pmo
- Pmp
- Leadership
- Consulting
- Management
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