Rachelle Hoffman
Editorial Graphics Producer @Cbs News
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WORK HISTORY
Editorial Graphics Producer @Cbs News
New York, NY, US
Served as an essential liaison between the graphics team for CBS Streaming News and CBS network heads, leveraging communication skills to ensure that graphics for major events such as elections were consistent and aesthetically pleasing.• Coached show teams on development of graphics for nightly news programs and other shows, utilizing design experience to deliver essential feedback on style and function to graphic artists. • Utilized time management skills to work ahead on CBS Special Report items, providing teams with critical information regarding format and branding for known upcoming events such as the Super Bowl while ensuring legal compliance with copyright regulations.• Served as a trained Subject Matter Expert (SME) during organizational transition to Jira software, employing leadership skills to train colleagues on effective use of Jira in order to boost overall team synergy and efficiency. • Improved team transparency by developing various standard operating procedures (SOPs) and systems, such as reusable templates and a shared “run-down” database of team graphics.
EDUCATION
William Paterson University of New Jersey
Bachelor of Arts – BA
ABOUT RACHELLE HOFFMAN
Graphics Producer with extensive experience bridging the gaps between writers, producers, and editors to create and present engaging journalism and entertainment reporting. Creative professional with a proven track record of leveraging digital and television production acumen to manage rundown changes and develop editorial content, news scripts, and teases for a variety of programs. Adaptable manager utilizing strong communication and interpersonal skills to drive the training and mentorship of personnel while also fostering cross-departmental collaboration among internal teams. Areas of Expertise: Graphics Production Broadcast Journalism Video Editing Training & Mentorship Live Television & Breaking News Writing & Editing Deadline Management Process Improvement Cross-Functional Collaboration Relationship Management Fast-Paced Environments Strategic Planning
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