Rachelle Harper

About Rachelle Harper

I am driven by a single motivation: To understand consumer behavior and the factors that…

Experience

1. Director of Consumer Insights

   Wmharper

   Aug 2015 — Present · Chapel Hill, NC, US

   wmHarper is a creatively led, full-service, integrated, digitally fluent, trend spotting, innovation-first, brand strategy focused creative agency full of insight-junkie research fiends and chaos jugglers who get their jollies spending every waking moment wielding creativity as both change agent and problem solving Swiss-Army knife all while conducting innovation sessions and brand workshops, inspiring everyone they can and regularly helping out their fellow man and womankind - hell-bent on changing the world by infusing companies with the ability to realize their full potential through a creative problem solving and team unification process we call Dominatitude.™We realize that true enterprise-side, category-changing domination begins as a mindset internally, then radiates outward, obliterating every obstacle along the way – changing things for the better as it goes. Our focus is on helping brands reach this level of clarity in order to create campaigns that empower them to dominate their competition, their category and their future. Our leadership team has worked with clients of all sizes across virtually every category and media platform in existence. We are media agnostic – using what works best rather than what’s trending. We are ever curious, always seeking new ideas and innovations wherever they may be found.