Rachel Lumley
- Role
- Sr Manager, Audience Development at Lexipol
- Location
- Dayton, OH, US
- LinkedIn followers
- 500 followers
About Rachel Lumley
The digital landscape is constantly changing and that means the best way to reach and…
Experience
Sr Manager, Audience Development
Sep 2019 — Present
As Senior Manager, Audience Development I lead efforts to grow and engage our audience across our five media verticals. This includes analyzing and managing newsletter, social media and search strategies – as well as leading audience growth and advertiser lead generation initiatives. Responsibilities include- Managing PPC/SEM strategy with focus on audience growth and advertiser lead generation - Tracking and analyzing website traffic on a continuous basis - Leading the content team on digital best practices including: email, social media and organic strategy - Collaborating with the product and development team on improvements or new features with a focus on audience growth and retention
Skills
- Rapid Prototyping
- Social Media Marketing
- Photoshop
- SEO Copywriting
- Copy Editing
- Indesign
- Strategic Communications
- Press Releases
- Digital Marketing
- Public Relations
- Wordpress
- Research
- SEO
- Campaign Strategies
- Public Speaking
- Social Media
- Editing
- Journalism
- Media Relations
- Social Networking
- Integrated Campaign Planning
- Google Analytics
- Project Management
- Design Thinking
- Graphic Design
- Ap Style
- Email Marketing
- Dreamweaver
- Blogging
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