Rachel Kuta

About Rachel Kuta

I am an expert in communication and relationship management within the technology industry, consistently driving successful outcomes. My mission is to forge new pathways, foster collaboration, and achieve impactful results within the analyst community, particularly in emerging and transformative technology areas. My key skills include:Leading analyst relations with industry analyst firmsFacilitating productive engagements between senior executives and industry analystsCultivating strong relationships with analysts globallyDeveloping and executing strategic project plansExceptional event and meeting management capabilities

Experience

1. Director of Industry Analyst Relations

   ServiceNow

   Feb 2024 — Present · Chicago, IL, US

   I advise executives on strategic initiatives, cultivated relationships with industry analysts, collaborated with cross-functional teams, utilized analyst research, facilitated evaluations for strong rankings, and led key events to enhance ServiceNow\'s visibility and reputation in the Employee Workflows sector- Advise senior executives across Core Business Workflows, including HR Service Delivery, Employee Experience, Workplace Service Delivery, Health & Safety, and Finance & Supply Chain on strategic initiatives to enhance our market positioning and drive business growth- Cultivate and maintain strong relationships with industry analysts, ensuring that our messaging is consistent and aligned with our global integrated campaigns. This proactive communication results in positive coverage and increased market awareness.\"- Work closely with Product Marketing, Product Management, and Go-To-Market teams to integrate analyst activities into campaigns, ensuring that analyst insights are leveraged effectively- Influence and utilize positive analyst research and assets to support various ServiceNow teams, enhancing our strategic initiatives and product positioning.Facilitate key analyst evaluations, resulting in strong rankings YoY, significantly impacting our reputation in the market- As the program lead for annual Knowledge conference and the Global Analyst Virtual Summit, I orchestrate analyst engagement, ensuring a positive experience that reinforces their understanding of ServiceNow\'s offerings.

Education

• Roosevelt University

  M.S., Integrated Marketing Communications

  2003 — 2007

• DePaul University

  B.A., Marketing

  2000 — 2003

• Harper College

  A.A.S, Legal Technology

  1982 — 1984

• The University of Alabama

  Hospitality Administration/Management

  2018 — 2021

Skills

• Integrated Marketing
• Marketing
• Sales Enablement
• Messaging
• Multi-Channel Marketing
• Go-to-Market Strategy
• Product Marketing
• Cloud Computing
• Solution Selling
• Enterprise Software
• Marketing Management
• Analyst Relations
• Pre-Sales
• Strategy