Rachel Kay

Role
Public Relations Director and Social Media Manager at S.H.A.R.E. Community Development Corp
Location
Houston, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Rachel Kay

An influential and enthusiastic leader with a career history of leading integrated…

Experience

  1. Public Relations Director and Social Media Manager

    S.H.A.R.E. Community Development Corp

    Jul 2023 — Present · Houston, TX, US

    Direct the development and execution of social media, public relations (PR), marketing, and communications campaigns/strategies to expand visibility/awareness while elevating its reputation in targeted markets, initiating calls to action, and driving sales. Develop Social Media Strategies and Frameworks Organize Webinars Engage Social Media Audiences while communicating the company’s story, showcasing its impacts, successes, and milestones, improving its competitive position in the market, and promoting events by crafting content/narratives, producing videos, authoring scripts, organizing podcasts, interviewing subject matter experts (SME), and engaging in comments/discussions. Conduct Competitive/Market Research to Gain Insight and Intelligence for marketing, social media, and public relations strategies. Expand Knowledge of Emerging AI Tools (e.g, ChatGPT and Remini) to elevate storytelling with relevant keywords and hashtags. Track Social Media, Marketing, and Public Relations Engagement and Analytics to evaluate progress/results to reshape strategies for maximum returns. Forge Community Relationships with nonprofits, school districts, and city/county officials to expand an arsenal of influencers and promoters for the startup.

Education

  • University of Colorado Boulder

    Master's Student, Information Communication Technology for Development (ICTD)

    2012 — 2013

  • University of Colorado Boulder

    BA, Communication / Technology, Arts, and Media

    2007 — 2011

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Rachel Kay — Public Relations Director and Social Media Manager at S.H.A.R.E. Community Development Corp in Houston, TX, US | Unifers