Rachel Jacobson

About Rachel Jacobson

Visionary leader and award-winning commercial operator with 30+ years experience driving innovation and transformative partnerships, generating over $1B in revenue with Fortune 500 brands across sports, entertainment, and technology. Scaled the Drone Racing League into the next mainstream sport, achieving a successful exit ($250M). A contemporary and results-driven marketer with a deep understanding of Gen Z and B2B audiences, leveraging 21st century media channels, content, athletes, and celebrities, to craft compelling narratives to drive authentic engagement. My career began at the NBA, where I spent 21 years working alongside visionary leaders and iconic brands. I played a key role in building a global fanbase, closing marquee partnerships, contributing to the launch of the WNBA, and leveraging the power and universal language of sports to unite people around social and philanthropic causes. After the NBA, I joined Landit, an HR-Tech company that is now the market leader in personalized career development programs. Building on my passion for sports, technology and disrupting industries, I joined the Drone Racing League to partner with the founder to build Gen Z’s favorite property. I scaled a global fanbase to 100M+, grew our social media audience to 15M+ followers, and brought in top tier commercial partnerships – captivating a new generation of young tech-savvy fans. Achievements have included the Sports Business Journal 40 under 40 award and Best in Social Media for DRL, Fortune’s Most Powerful Women, Cynopsis Top Women in Media “Innovator & Disruptor” award, Crain’s Notable Women in Sports and “Innovator & Disruptor” awards and a She Runs It \"Paradigm Shifter\" title.

Experience

1. Public Board Member

   Hyperion Defi

   Jan 2022 — Present

   Serve on a Public Company Board and hold the position of Chair of the Nominating and Governance Committee.• Spearheaded the hiring and appointment of a new leadership team during a pivotal business transition. • Collaborated with fellow board members to ensure effective governance and strategic direction. • Engaged in high-level decision-making to support the company\'s growth in the financial sector.

Education

• Cornell University

  Bachelor of Science, Hotel and Business Management

Skills

• Social Media Marketing
• Partnership Marketing
• Integrated Marketing
• Strategic Partnerships
• Licensing
• Social Media
• Sports Marketing
• Sponsorship
• Sponsorship Sales
• Digital Strategy
• Sports
• Digital Media
• Marketing Strategy
• Digital Marketing
• Relationship Marketing