Rachel Jackson
Multimedia Success Manager @ WBTV | Editorial Writer | Sales Operations, Integrated Marketing
- Role
- Multimedia Success Manager at Wbtv
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Rachel Jackson
Alpha Kappa Alpha Sorority, Inc.
Experience
Multimedia Success Manager
Jan 2019 — Present · Charlotte, NC, US
Manage the planning and daily execution of cross-platform media campaigns for specified clients.• Develop execution strategies for the station’s comprehensive, multiplatform advertising plans.• Analyze daily market research with multiplatform, electronic metering technology, such as Nielsen, WideOrbit, Comscore, etc. • Interface with clients on a variety of levels and functions, to manage ROI expectations, resolve discrepancies and manage advertising schedules.• Responsible for interpreting data and making targeted, focused recommendations to clients that drives growth for their business.
Education
Florida Agricultural and Mechanical University
B.S., Broadcast Journalism
2004 — 2008
The University of Georgia
M.A., Public Relations
2008 — 2010
Skills
- Corporate Communications
- Public Speaking
- Event Planning
- Marketing Communications
- Strategic Communications
- Marketing & Sales
- Digital Marketing
- Editing
- Advertising
- Public Relations
- Internal Communications
- Media Relations
- Sales Operations
- Video Editing
- Media Sales
- Ap Style
- Final Cut Pro
- Television
- Press Releases
- Digital Media
- Sales
- Publicity
- Social Networking
- Journalism
- Broadcast
- Newsletters
- Social Media
- Media Planning
- Video Production
- Integrated Marketing
- Marketing
- Creative Writing
- Community Outreach
- Community Development
- Event Management
- Fundraising
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.