Rachel Ho-Steele

Senior International Business Development Manager (Global,uk,europe,us,singapore,southeast Asia) @Kinofy

GB

Strategically and significantly ease cross-border entry and expansion of brands from all around the world into Singapore and Southeast Asia markets, by providing a smart, simple and seamless one-stop solution for the brands’ complete business eco-system: Cross-border brand development, business advisory, online and offline O2O channel management and distribution, e-commerce, social commerce, onboarding, content development, marketing solutions, warehouse management, delivery and fulfilment, customer service and performance reportingChannel management: Lazada, Shopee, Qoo10, Wowshop, GoShop and other top e-commerce platforms in Southeast Asia •Create borderless trade platforms to improve consumers’ lives and gives them access to genuine and quality products from around the world •Deliver speed to market as well as a safe, transparent and practical infrastructure that ensures scalability and sustainability•Monitor and evaluate external-internal environment for development of new market segments •Kinofy is a global cross-border online and offline trade solutions provider, a strategic business division of Kino Biotech Group in Singapore and Southeast Asia, an alliance of the Singapore government, and has collaborated with leading brands from the United Kingdom, Europe, China, Korea, Japan, Malaysia, Indonesia, Southeast Asia•Kino Biotech Group is honoured to have founded and developed Southeast Asia’s No.1 brand for beauty health functional drinks - Kinohimitsu. Kino Biotech has 50 years of successful cross-border trade experience, resources and networks in fashion, health, beauty, home shopping, branding, online-offline channel management, distribution, content creation and digital marketing. We have expanded our capability as a trading partner that collaborates with international brands for a seamless market entry into Singapore, Southeast Asia and China, forming mutual growth partnerships

Victoria Junior College

Advanced Level Holder (5 distinctions), Economics, Mathematics, Biology, Chemistry

University of Gothenburg

Bachelor of Business Administration (B.B.A.), Marketing

Singapore Management University

Bachelor of Business Management (Honours), Marketing