Rachel Johnstone
Bid Director @PAM Group
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WORK HISTORY
Bid Director @PAM Group
EDUCATION
The University of Law
Legal Practice Course (Distinction)
Durham University
BA (Hons), Anthropology and Sociology
BPP Law School
Graduate Diploma in Law
ABOUT RACHEL JOHNSTONE
I am a seasoned bid and pursuit leader with deep expertise in developing high-performing teams, establishing bid functions from the ground up, and driving strategic deal governance across complex organisations. With experience spanning public and private sectors, I bring a proven ability to influence senior stakeholders, align cross-functional teams, and deliver winning outcomes through collaboration, clarity, and disciplined process.My leadership philosophy centres on people development and empowerment, building capability, fostering accountability, and embedding a culture of continuous improvement. I have successfully implemented APMP informed best practice frameworks, robust governance models, and scalable resource strategies that elevate win rates and strengthen organisational alignment on critical pursuits.I’m passionate about creating environments where teams thrive, connecting marketing, sales, commercial, legal and delivery functions to ensure consistent, customer-focused value messaging. From deploying AI-driven knowledge management platforms like Loopio to refining bid processes and training programmes, I enable teams to operate efficiently, win more, and grow sustainably.
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