Rachel Headings
Director, Marketing Communications @Burgess & Niple
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WORK HISTORY
Director, Marketing Communications @Burgess & Niple
Primarily responsible for development, implementation and execution of the long-range marketing strategy for the firm. My goal is to drive brand awareness through our marketing program so that our message is consistent and relevant. Key responsibilities- Identify KPIs based on the company\'s business goals and construct marketing strategy - Research market data, target audience, and potential channels, create messaging and execute - Oversee development of creative and content to support marketing strategy - Pursuit capture plan strategy, positioning support and presentation coaching - Staff development and overall program development - Support communication and integration of Mergers + Acquisitions
EDUCATION
Cedarville University
BA, Marketing
SKILLS
ABOUT RACHEL HEADINGS
Over 23 years of creating and implementing marketing programs and leading creative teams…
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