Rachel Williams

About Rachel Williams

heartist🩷 /ˈhär-tist/ noun 1. Someone whose talent is extraordinary because what they do is from the heart. They craft their work and life with deep empathy and authenticity. Hi, I’m Rachel! Founder @ Bold Move Branding & Creative Marketing + CMO Beauty & Brains Organization I LEAD WITH-Spirit -Love -Authenticity -Intention + Purpose -Creativity + Vision -High energy & Great vibes I bring diverse experiences from the corporate and nonprofit sectors, specializing in branding, creative marketing, digital marketing, and content marketing. I have a knack for understanding the unique needs of purpose-driven organizations and brands with a mission to create impact. My expertise lies in empowering organizations to amplify their creative identity, articulate their unique brand voice, and capture their audience through visually stunning and impactful content. WHAT I DO-Improve your digital presence + attract target audience -Help you build a strong and recognizable brand -Increase audience engagement + inspire action -Spark your creativity and set yourself apart -Create visually stunning aesthetics with intention + purpose MY CLIENTS: I am for the visionaries, trailblazers, and explorers. The organizations ready to make a BOLD MOVE WHY I DO WHAT I DO What fuels my passion? I love supporting and inspiring individuals as they fearlessly and BOLDLY chase their dreams and make a meaningful impact in the world. Witnessing the transformation of talented individuals and organizations as they expand their visions and thrive is an indescribable joy. When people love what they do, the world becomes a better place. My dedication is to helping purpose-driven organizations unlock their full potential. This way, they can share their passion and make a positive difference in the lives of others. I love when people love what they do. We need more of this in the world. P.S. My door is always open if you\'re looking to book a service or just want to connect. I would love to meet you! GOOD THINGS COME TO THOSE WHO MAKE BOLD MOVES.

Experience

1. Chief Marketing Officer

   Beauty & Brains Organization

   Sep 2019 — Present · Chicago, IL, US

   The Mission: Beauty and Brains is a nonprofit organization focused on providing scholarships, sharing resources, hosting events, and facilitating connections necessary for Black women from all walks of life to become the best, most evolved, and most authentic version of themselves. As a Black woman intending to live out your God given purpose, Beauty and Brains is where you come, to Become.Co-author of Beauty & Brains Becoming BookLead the development and execution of comprehensive marketing strategies across various channels, successfully amplifying audience engagement and event participation for diverse initiatives such as yearly flagship events, programs, and strategic partnerships, resulting in enhanced digital presence and brand identity with significant visibility on prominent news and media platforms.Orchestrate the ideation, planning, and facilitation of annual and monthly programs and events. Generate compelling graphic visuals and written content, effectively increasing event attendance and revenue, this includes stewarding a nationwide college ambassadors program and an annual Scholarship Brunch event that has so far resulted in the distribution of over in scholarships.

Education

• Babson College

  Marketing

• Spelman College

  Bachelor's degree, Comparative Women's Studies