Rachel Gulmi

About Rachel Gulmi

My personality type is INFJ (aka Advocate), the rarest type, representing about 1.5% of the general population in the United States. Why is this important to you? Although I might be a quieter leader, I can understand complex situations and craft strategic solutions. With over 10 years of digital media experience, I’m a passionate communicator who thrives when given the opportunity to tell a story through writing, whether a full-blown branded content campaign or a single social caption. I’ve created award-winning content that drives traffic, boosts engagement and makes brands shine. Oh, and did I mention I’m a whiz at establishing efficient processes and ensuring smooth sailing for every project? SKILLS Branded Content & Editorial Writing • Copywriting • Creative Strategy • Editorial Operations • Process Refinement • Project Management • PMS (Basecamp, Monday.com) • CMS (WordPress) • E-Commerce & Affiliate Marketing • SEO • Sailthru 🤝 CLIENTS I’VE WORKED WITH SCJ • Olay • Macy’s • Walmart • Sephora • GE • Baileys • Coca-Cola • Gap • Emirates • Kroger • PATRÓN • Dove • Sun-Maid • Benjamin Moore • Hellmann’s • IKEA • Neutrogena • Keurig • Ford • Samsung • Old Navy • Kellogg\'s • Snapchat CONTENT CREATED FOR On-Site • Email • Experiential • Facebook • Instagram • TikTok • YouTube • Pinterest • LinkedIn FUN FACT ABOUT ME I was born en caul, meaning inside an intact amniotic sac, which is known as a “veiled birth.” It’s very rare and extraordinary, occurring in less than 1 in births. Basically, I’m a walking good luck charm.

Experience

1. Senior Editor, Branded Content

   BDG

   Oct 2024 — Present

   Develop, execute and manage branded content campaigns across 10+ sites and social handles (including Bustle, Scary Mommy, Romper, NYLON, The Zoe Report, Elite Daily) as part of the in-house creative agency, BDG Studios. Brainstorm creative concepts in response to RFPs, working cross-functionally with sales planning, marketing, design, talent and video. Work with internal stakeholders to connect each of BDG’s titles with advertiser objectives, from pitch to execution.• Oversee 360-degree campaigns to completion across site, social, email and video• Assign freelance writers and edit copy for all verticals and platforms• Write creator briefs for influencer talent for social videos

Education

• Fashion Institute of Technology

  Bachelor of Science (BS), Advertising and Marketing Communications

  2008 — 2012