Rachel Guelzo

About Rachel Guelzo

I’m a communicator at heart and a relationship builder by nature.For more than twenty years, I’ve worked at the intersection of marketing, communications, and community, helping organizations tell their stories with clarity, integrity, and heart. I’ve led campaigns, built brands, managed complex projects, produced large-scale events, and supported executive communications. But what has always mattered most to me is the human side of the work. I believe the strongest strategies are built on trust. The most effective messaging meets real needs honestly. And the most meaningful success comes from authentic connection, not performance.I bring a calm, thoughtful presence to teams and projects, paired with creativity, curiosity, and a deep respect for people. I’m known for listening closely, asking the right questions, and translating complexity into clear, human-centered communication that resonates both internally and externally.I thrive in environments that value collaboration, integrity, and growth. I care deeply about how we show up for one another, how we build systems that support people, and how we create work that feels purposeful and aligned. I don’t need to be the loudest voice in the room, but I do bring steadiness, warmth, and follow-through.My background spans corporate, nonprofit, healthcare, education, and community-based organizations, as well as years of consulting and remote work. I’m comfortable stepping into new industries, learning quickly, and becoming fluent enough to contribute meaningfully and strategically.At every stage of my career and life, my guiding principle has remained the same: lead with care, do excellent work, and show up as the same person everywhere. With joy.Core areas of focus:• Strategic marketing and brand development• Communications strategy and storytelling• Community and client engagement• Content strategy and editorial leadership• Executive communications and internal messaging• Event production and experiential marketing• Project management and cross-functional collaboration• Thoughtful, inclusive, human-centered communication

Experience

1. Product Marketing Manager

   Upsource Solutions

   Jan 2026 — Present · Lynchburg, VA, US

   I’m thrilled to be part of the team at Upsource Solutions, where we build powerful tools that help organizations work smarter inside the Salesforce ecosystem.Upsource develops high-performance solutions like sFiles and MergeUp, which allow companies to seamlessly connect Salesforce with SharePoint, automate document generation, and securely manage files at enterprise scale. In simple terms, we help organizations eliminate manual processes and create faster, cleaner, more secure workflows.As Product Marketing Manager, I focus on helping the market understand the real value of these tools by translating complex technology into clear, compelling stories that resonate with customers.My work includes:• Shaping product messaging and positioning for sFiles and MergeUp• Supporting go-to-market campaigns that expand Upsource’s reach within the Salesforce ecosystem• Creating marketing content that drives visibility, engagement, and demand• Equipping our sales team with messaging and tools that support meaningful customer conversationsUpsource combines serious technical expertise with integrity, creativity, and a lot of well-natured collaboration. It’s a group of people building smart, high-impact technology while genuinely enjoying the work and the people around them. I’m honored to help tell that story and contribute to the next stage of growth.

Education

• Liberty University

  MBA, Business Administration

  2006 — 2007

• James Madison University

  Bachelor of Science, Corporate Communications

  2002 — 2004