Rachel Gilmore

Director, Content Strategy and Activation @Smurfit Westrock

Atlanta, GA, US

In my role as a Director of Group Brand Content Strategy and Activation at Smurfit Westrock, I continue to leverage my expertise in social media strategy and advertising to drive brand growth and engagement. In preparation for the combination of WestRock and Smurfit Kappa, I played a pivotal role in seamlessly integrating our brand’s social media presence and advertising efforts. I led the strategic planning and execution of social media campaigns, collaborated with global teams to align marketing strategies with business objectives and analyzed advertising performance to maximize ROI. My team\'s work has been instrumental in navigating the complexities of the merger, ensuring a smooth transition and continued success for the brand and Group content.

Georgia State University

Bachelor of Business Administration (B.B.A.)

College of Continuing and Professional Education at KSU

Certification in Social Media Marketing