Rachel Gilmore
Director, Communications at Smurfit Westrock (formerly WestRock) | Content Strategy | Brand Communications | Digital Marketing | Organic and Paid Media Growth
- Role
- Director, Content Strategy and Activation at Smurfit Westrock
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Rachel Gilmore
Award-winning marketing and communications leader with 10+ years of experience shaping…
Experience
Director, Content Strategy and Activation
Jul 2024 — Present · Atlanta, GA, US
In my role as a Director of Group Brand Content Strategy and Activation at Smurfit Westrock, I continue to leverage my expertise in social media strategy and advertising to drive brand growth and engagement. In preparation for the combination of WestRock and Smurfit Kappa, I played a pivotal role in seamlessly integrating our brand’s social media presence and advertising efforts. I led the strategic planning and execution of social media campaigns, collaborated with global teams to align marketing strategies with business objectives and analyzed advertising performance to maximize ROI. My team\'s work has been instrumental in navigating the complexities of the merger, ensuring a smooth transition and continued success for the brand and Group content.
Education
Georgia State University
Bachelor of Business Administration (B.B.A.)
College of Continuing and Professional Education at KSU
Certification in Social Media Marketing
Skills
- Event Planning
- Customer Service
- Radian6
- Nonprofits
- Sponsorship
- Marketing Communications
- Illustrator
- Fundraising
- Web Content Management
- Public Relations
- Email Marketing
- Training
- Volunteer Management
- Social Media Marketing
- Leadership
- Proposal Writing
- Indesign
- Time Management
- Event Management
- Marketing
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