Rachel Forbes

About Rachel Forbes

Rachel Forbes is the Founder and CEO of Playa Día Tequila, a modern luxury tequila house created for those who lead with confidence, taste, and presence. Designed to redefine the category, Playa Día is crafted to be exceptionally smooth - ZERO burn and without additives- where purity and indulgence meet without compromise.Bold. Refined. Unapologetic.Rachel leads brand vision, product development, strategic partnerships, and go-to-market strategy, overseeing every detail from formulation to design. Under her direction, Playa Día is shaped as a brand that stands apart rather than blends in - elevated, intentional, and luxurious.With over a decade of entrepreneurial experience across marketing, consumer brands, and real estate investment, Rachel has founded and scaled more than a 40 brick-and-mortar retail businesses and built a multi-state investment portfolio. Her leadership fuses creative authority with relentless execution, building brands that command desire, deliver results, and lead markets rather than follow them.Her career reflects hands-on leadership, sharp commercial judgment, and a deep belief that truly great brands are built with uncompromising standard for taste, discipline, and conviction.

Experience

1. Senior Marketing Associate

   Sentinel Net Lease

   Sep 2023 — Present · Los Angeles, CA, US

   Rachel Forbes is a seasoned professional in the fields of marketing, entrepreneurship, and real estate investment. Currently serving as a Senior Marketing Associate at Sentinel Net Lease, Rachel plays a pivotal role within the marketing and investor relations teams, leveraging her extensive expertise to drive business development, manage media inquiries, and spearhead digital marketing initiatives.With over a decade of entrepreneurial experience in the residential and commercial real estate investment sector, Rachel\'s journey is marked by a relentless pursuit of excellence and a knack for identifying lucrative opportunities. Prior to joining Sentinel Net Lease, she embarked on a remarkable entrepreneurial venture, founding and successfully scaling more than a dozen brick-and-mortar retail businesses and a residential investment portfolio across several states. Her astute business strategies, coupled with a keen understanding of market dynamics, enabled her to thrive in the competitive landscape of retail and real estate investment.Drawing upon her diverse background and proven track record of success, Rachel brings a wealth of knowledge and a fresh perspective to her role at Sentinel Net Lease. Committed to driving growth and fostering meaningful relationships, she is dedicated to delivering exceptional results and creating value for the Sentinel team and investors alike.