Rachel F.
Marketing at Interscope Records
- Role
- Senior Marketing Coordinator at Interscope Records
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
About Rachel F.
I am a well rounded individual with a demonstrated history of working in the entertainment, music and retail industries. I am recognized for being highly skilled in Communication, Campaign Management, Brand Marketing, Database Research and Design. I am a strong promotional marketing professional with a Bachelor\'s degree focused in Art with minors in Communication Studies, Marketing, and Arts and Entertainment Management from Pace University, New York City.
Experience
Senior Marketing Coordinator
Mar 2023 — Present · Los Angeles, CA, US
Provides direct & collaborative support on marketing campaigns for a roster of 20+ major label recording artists, across a number of genres, including Lady Gaga,BTS, mgk, Zedd, boygenius, OneRepublic, Nine Inch Nails, DJ Snake, Anyma, Jacob Collier, beabadoobee & more- Creates & executes creative marketing campaigns from start to finish, that move culture forward. Campaigns are created for artist album/single roll outs, whichalways include unique in-person events, OOH, digital/physical rollout strategies, niche fan engagement plans, tour ticket sales pushes, giveaways, etc- Responsible for creating & updating all one-sheets, marketing decks, timelines, asset folders, weekly data reports & any other project-related documents that arepresented & shared with internal/external partners, artist mgmt, international markets, worldwide brands, vendors and high level executives- Active leader & collaborator in meetings directly with artists, making timeline decisions for major releases (examples: MAYHEM - Lady Gaga, ARIRANG - BTS, therecord - boygenius, TRON: Ares - NIN), on designing Grammy FYC campaigns (12 wins, 32 nominations), maintaining budgets for accounts in the millions- Initiate, lead & liaise on all communication between the marketing team & vendors, brands, designers, labels, artist mgmt, internal teams, et
Education
Pace University
Bachelor's degree, Fine/Studio Arts, General
2016 — 2020
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