Rachel Mueh
Director Product Management at AARP
- Role
- Director Product Management at AARP
- Location
- New Alexandria, VA, US
- LinkedIn followers
- 500 followers
About Rachel Mueh
Specialties: Information Technology, Program/Product Management, Web Strategy, Content Management System, Search, Personalization
Experience
Director Product Management
Jan 2011 — Present
As the strategic leader across the organization on digital strategy, lead multiple teams to create digital experiences across AARP.org and mobile apps. Champion user-focused data driven product improvements in an Agile product lifecycle from concept through launch; Prioritize product development initiatives and own the Digital Product Roadmap including mobile applications. Responsible for user experience across AARP.org from requirements acquisition, outline creation, wireframe development, collaborate in development of AARP information architecture, visual design, style guide, taxonomy, and usability test plan and acceptance criteria definition; matrix manage team of developers for all stages of development.
Education
Yale School of Management
Executive Education Women's Leadership Program
2020
University of Maryland - Robert H. Smith School of Business
B.S, Accounting, Management Science and Statistics
1993 — 1996
The Johns Hopkins University - Carey Business School
M.S., IT and Telecommunications
2000 — 2005
Skills
- Budgets
- Business Analysis
- Analytics
- Agile Methodologies
- Management
- Information Architecture
- Product Management
- User Experience
- Marketing Strategy
- Project Management
- Scrum
- Web Strategy
- Personalization
- Digital Strategy
- Strategy
- Information Technology
- Cms
- Budgeting
- Marketing
- Leadership
- Project Portfolio Management
- Omniture
- Strategic Planning
- Strategic Partnerships
- Program Management
- Content Management Systems (Cms)
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