Rachel Hadley
Poet\'s & Quants \"MBAs to Watch\", Social Impact MBA | Strategy & Innovation | Brand management | CPG | Product Management
- Role
- Associate Brand Manager at Keurig Dr Pepper Inc.
- Location
- Watertown, MA, US
- LinkedIn followers
- 500 followers
About Rachel Hadley
I\'m passionate and skilled in the following areas • Developing and executing breakthrough marketing strategies that put our consumers first• Re-thinking product design and innovation in ways that can drive authenticity, brand love and differentiation in the market.• Effective and persuasive communication both up, down and across an organization• Collaborative and inclusive team building to bring world class activations to life with speed and precision
Experience
Associate Brand Manager
Jul 2022 — Present · Burlington, MA, US
Rotation #2: Green Mountain Coffee Roasters• Led product strategy pillar- analyzed and optimized current portfolio through in market analysis and consumer insights works, and developed product strategy playbook to lead execution. •Led two new product launches + new platform development through creative development process inclusive of consumer insights learning, data analysis, product research and white space thinking. • Developed and tracked multi-million dollar budget through collaboration across finance, media, and PR teams• Brand lead on omnichannel strategy and direct e-commerce product launch strategy• Lead annual strategic business review to assess prior year performance and develop long term insights to meet our key business goals. Rotation #1: Emerging Brands• Led Caribou Coffee licensed partnership through strategic business review, budget management, and collaboration with master brand team. • Launched premium brand Philz Coffee in K-Cup through brand activation development, internal and external storytelling, and creative product and packaging development.
Education
Finger Lakes Community College
Continuing education: Introduction to Chemistry and Introduction to Macroeconomics
Hobart and William Smith Colleges
Bachelor’s Degree, Psychology
Danish Institute for Study Abroad
Psychology
Questrom School of Business, Boston University
Master of Business Administration - MBA
Questrom School of Business, Boston University
Master of Business Administration - MBA, Brand management, Social Impact marketing
2020
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