Rachele Campbell
Board Member @Socialmedia.Org
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WORK HISTORY
Board Member @Socialmedia.Org
SocialMedia.org is the confidential, vendor free membership organization for people leading social media at major companies.
EDUCATION
Portland State University
Bachelor of Arts (BA), Marketing and Advertising Management
SKILLS
ABOUT RACHELE CAMPBELL
Marketing is constantly evolving, making it both exciting and challenging to test, learn and mature marketing programs.I enjoy developing brand and acquisition strategies and collaborating with creatives on full omnichannel campaigns to one-off efforts using effective agile tactics along with testing new channels and placements. And because I’ve worked in brand marketing for 5 years, I’m continually exploring opportunities to push brands and advertising campaigns forward while maintaining a consistent and meaningful consumer experience. I don’t stop there! You can equally find me digging into the digital, search, social media and website analytics. Whether the desired objective is awareness or conversions, I want to identify whether the creative, targeting and tactics were effective, and apply the data and insights to improve and inform campaigns. If you are like me and like being involved in the creative process but still diving into analytics or either let’s connect!
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