Rachel Baldwin
Content & Merchandising Lead @B&Q
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WORK HISTORY
Content & Merchandising Lead @B&Q
FTC until May 2026.
EDUCATION
University of Reading
BA (Hons) Applied English Language
SKILLS
ABOUT RACHEL BALDWIN
I’m an eCommerce and digital retail specialist with a record of optimising online stores, marketplaces, and customer journeys to drive sales and improve customer experience. I combine expertise in CMS and eCommerce platforms with strong analytical skills, project management, and a creative, collaborative approach to solve challenges and deliver measurable results.Driven by curiosity and growth, I bring this mindset both in and outside of work - through travel, exploring new cultures and learning languages. I also love taking on endurance events as both a runner and crew, reflecting my values of teamwork, perseverance, and community.
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