Rachel Easter
Marketing Manager (Uk & Europe) @Binalyze
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WORK HISTORY
Marketing Manager (Uk & Europe) @Binalyze
My role is to manage the marketing for the UK & Europe. The duties for this role include - Develop and execute comprehensive marketing plans and campaigns to drive brand awareness, lead generation, and customer acquisition across your region- Ensure maximum ROI for allocated / regional marketing budgets - Utilize marketing analytics and metrics to measure the effectiveness of campaigns, generate insights, and make data-driven decisions for continuous improvement- Lead the coordination of industry events, conferences, and trade shows to enhance brand visibility and networking opportunities- Build and maintain strong relationships with strategic partners, influencers, and media outlets to amplify our reach and impact- Collaborate with the sales team and product marketing to develop marketing collateral, presentations, and tools to support lead nurturing and sales conversion- Stay up-to-date with industry trends, competitive landscape, and emerging technologies to drive innovative marketing strategies and share insights with the wider team- Manage marketing budgets, allocate resources effectively, and ensure ROI on marketing investments- Provide regular reports and updates to the leadership team on marketing performance and progress toward goals- Support internal teams on the creation of region specific high-quality, engaging marketing content, including blog posts, whitepapers, case studies, webinars, videos, and more, to establish thought leadership- Work closely with sales to understand their needs and goals, and develop tailored Account-Based Marketing (ABM) plans to drive growth and engagement - Achieve MQL targets for the assigned region by working closely with the sales team and leveraging data and analytics to inform decision-making
EDUCATION
De Montfort University
Bachelor of Arts (B.A.), Communication and Media Studies, 2:1
ABOUT RACHEL EASTER
I am a dedicated and creative social media & events manager with a track record of delivering and achieving exceptional campaigns through Social Media, Marketing and PR for a wide range of B2B and B2C clients -most recently within the cybersecurity sector I am a confident, proactive and highly reliable individual with well-developed communication, management and people skills. I am always enthusiastic to learn, undertake new challenges and gain an excellent reputation by building strong relationships and understanding a brand’s needs.
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