Rachel Dicker

About Rachel Dicker

I approach product strategy through the lens of the customers’ needs. I build relationships with them in order to identify their challenges and these findings become the foundation upon which I build new product opportunities. The hardest part for an organization is to break out of the routine and figure out the questions that unlock customers’ pain points and build a business case that works for them and my company, even if (or especially because!) it is disruptive. Together with Scott Beebe and Malka Hirsch, we built a new and innovative Evidence-Based Practice application called Ovid Synthesis, to drive efficiencies and better patient outcomes. I created the necessary relationships to assess the market, conducted the initial discovery research, launched the Leadership meeting, a unique peer to peer monthly session where users share their use cases, plans and lessons learned and created the thought leadership strategy. This is meaningful work and I get to work with a great team. This excites me!

Experience

1. Product Management Associate Director

   Wolters Kluwer Health

   Mar 2018 — Present · New York, NY, US

   I develop and execute product strategies, innovation initiatives, and market outreach for clinical research and information solutions at Wolters Kluwer Health – Learning, Research & Practice. Our workflow applications empower physicians, nurses, and medical researchers to implement evidence-based medicine that drive quality improvement, enhance research outcomes, and deliver measurable return on investment. My responsibilities include:Lead market expansion research using contextual inquiry, uncovering new budget opportunities and informing go-to-market strategies—resulting in stronger product-market fit and accelerated adoption with measurable ROI.Design, launch, and publish a peer-reviewed Program Evaluation Survey, generating credible, data-driven evidence that supports investment decisions and change management—positioning the product as a category-defining innovation.Translate market insights into actionable GTM strategies, launching initiatives that showcase customer success stories—driving a 30% increase in qualified leads, reducing sales cycles by 20%, and reinforcing ROI for stakeholders.Create and manage a high-impact monthly customer leadership series, bringing together clients and thought leaders to share insights—enhancing brand visibility and contributing to a robust, ROI-positive sales pipeline.Launch and scale a strategic partnership program, securing endorsements from major associations, executing referral agreements, and initiating data integration plans with top-tier analytics providers—amplifying product value and enabling data-driven ROI demonstration for customers.Recognition and Awards:• HEROES Impact in Action Award, 2024• HLRP High Performance Recognition Award, 2021• Winner and presenter for the 2021 WK Global Innovation Award• Global Leadership Award, 2021

Skills

• Strategy
• B2b
• Driven by Results
• Relationship Management
• Content Management
• Leadership
• Contract Negotiation
• Crm
• Integrated Marketing
• Healthcare Industry
• Project Management
• New Business Development
• Start-Ups
• Business Development
• Digital Marketing
• Brand Development
• Negotiation
• Strategic Planning
• Brand Management
• Content Development
• Online Publishing
• Online Advertising
• Digital Media
• Publications
• Strategic Partnerships
• Partner Management
• Publishing
• Product Management
• Ebooks
• Marketing
• Management
• Content Strategy
• Marketing Strategy
• SEO
• Licensing